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Watch Out LaCroix. Whole Foods Is Selling Flavored Seltzer for 16 Cents a Can. — Grocery News

LaCroix is the Starbucks of sparkling water. It’s the fizzy juggernaut that opened the door to the carbonated water craze and made everyone crave seltzer 24/7, and now every other beverage company is racing to get a piece of the sparkling water market LaCroix created. LaCroix still wears the crown, but it might have reason to be nervous, because it looks like Amazon and Whole Foods are coming for it.

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